The ITU wants to widen triathlon's appeal
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Triathlon has secured a lucrative $20m (£10.6m) sponsorship deal over the next nine years with BG Group.
The partnership between International Triathlon Union and BG Group aims to increase participation in the sport.
ITU president Les McDonald said: "BG Group's support will help us expand the global appeal of triathlon.
"It will also help us achieve our long-term objective of more athletes representing more flags at future Olympic Games."
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