Dawson is aware of the commercial opportunities Hull have
Hull City are becoming a "global brand" following their first ever promotion to the top flight, according to commercial director Andy Dawson.
He told BBC Look North: "All of sudden we're a global brand.
"We will be broadcast to 204 countries and will be seen by a billion viewers so it really puts Hull City on the map and there are commercial benefits."
The Tigers are still processing season tickets with 20,000 likely to be sold before the season begins.
Hull are exploring the sales potential beyond East Yorkshire.
Dawson said: "We're pushing our boundaries out to West Yorkshire and South Yorkshire and further afield."
West Yorkshire does not have a team in the top two tiers, following Leeds' League One play-off final defeat.
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