Viper's bugloss

A biennial plant often found on grassy and undisturbed situations. It prefers a well-drained chalky soil and is often seen on bare places, on chalk and limestone downs. It is often found by the coast on cliffs, sand dunes and shingle. E.vulgare has declined somewhat in frequency, due to agricultural intensification, reclamation and the development of neglected ground. It's the number one bee plant.