What were the top trends of 2025?

It’s been a top year for trending moments, with everything from Jet2 to 6-7.

BBC Bitesize Other Side of the Story takes a look back at trends that took socials by storm, where they came from and how they went viral.

"Nothing beats a Jet2 holiday…"

“And right now, you can save…”

Heard these words? Chances are you might even have said them yourself!

The Jet2 trend, featuring Jess Glynne’s 2015 number one hit Hold My Hand, was the soundtrack of the summer after audio from an old advert for the airline, showing a family of four running along the beach, resurfaced on TikTok showcasing some slightly less appealing holidays.

The trend quickly went global, with comedic TikTok’s playing the upbeat audio as hotel curtains are pulled to reveal tiny windows gaining 343 million views, and everyone from Jeff Goldblum to Jess Glynne herself creating their own. The appeal of this trend is the ironic comedy of the cheerful song and voiceover, contrasting with the disastrous holiday footage. Worldwide search trends show that the script used in the advert has been surpassing searches for the airline itself this year.

"6-7"

“Six, seeeeven. Six, seeeeven.” What does it mean, where did it come from and why was our Prime Minster joining in on the widespread trend to an audience of 30k Instagram likes?

Doot Doot, a song played at American basketball games, lyric “six seven” quickly trended after a boy at a basketball game exclaimed it. The trend gained popularity for its catchy, in-joke nature, despite not actually meaning anything.

"100 men vs 1 gorilla"

While some trends quickly go global, others are more of a slow burner. One example is 100 men vs 1 gorilla - a hypothetical debate of who would win in a fight - which began in 2020 but gained traction this year.

Celebrities weighed in from YouTuber MrBeast, footballer Jack Grealish, Elon Musk and animal conservationist Robert Irwin, son of ‘Crocodile Hunter’ Steve Irwin. Irwin, however, cleverly used the debate to ask his 9.9 million TikTok followers to discuss how we can protect the endangered species, instead of discussing fighting the animal. The video surpassed his following, gaining 11.6 million views.

All species of gorillas are classified as ‘endangered’ by the International Union for Conservation of Nature; most are ‘critically endangered’, facing many man-made threats. Irwin’s comment is an example of using a trending moment to spark new conversations.

"Almost Forgot That This Is The Whole Point"

Maybe the whole point of these trending moments was for you to read this article…

Nevertheless, another online trend which was used for good is the Almost Forgot That This Is The Whole Point on TikTok showcasing things users enjoy doing or had worked towards - a graduation gaining 17.8 million views, a dog rescue 18.2 million views and a hug 2.1 million views.

This trend likely came as part of a push online towards mindfulness, but it’s important to remember trends can come from anywhere and have any intention, beyond the one on the surface.

Coldplay's Kiss Cam moment

And last, but definitely not least, was a moment that wasn’t quite a trend but took our socials by storm. When a married CEO was caught cuddling his employee on Coldplay’s kiss cam to singer Chris Martin’s surprise, it broke the internet, becoming the moment the world couldn’t stop talking about.

Celebrities like Claudia Winkleman, Adam Sandler and Sofia Richie Grainge parodied the moment, and even Oasis brought it up during their summer tour. Grace Springer, the woman who first posted the now infamous video, said in an interview she went to bed with a “couple thousand” views and woke up to 7 million. Before the week was over, the video had gained 122 million views. Grace's TikTok account is now private, so it is difficult to say how many times the video was reposted but her account now has more than 50k followers.

As seen in 100 men vs 1 gorilla, trends can create new viral moments. Following the Coldplay kiss cam moment, multiple statements went viral, two claiming to be from the CEO and one from Coldplay.

These statements however were confirmed to be fakes; the CEO’s company confirmed he hadn’t written them, and the Coldplay statement could not be found on an official source for the band. The fake Coldplay statement gained 9 million views on X within a week of posting, with many believing it to be genuine.

Posts such as these can quickly go viral, leading millions to share and spread misinformation.

This year has been a big one for viral and trending moments, from those which went global overnight to those that built momentum over time. It’s important to think critically and always check if the information your sharing has come from an official source.

This article was published in December 2025.

Not sure if the news you’re seeing on social media is true or false? Can you always tell if the things you see online are real or fake? Learn how to get the other side of the story with our quizzes, videos and explainers.