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Presidential candidate Barack Obama has reached out to US voters in a half-hour, prime-time advertisement underlying his dominance of the airwaves.
Here Republican and Democratic voters share their views on the commercial and the Democrats' advertising advantage.
Jason Rodriguez
Lawyer | Republican
Obama's ability to control his message has been a real problem for McCain
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Age: 26
Lives: Dallas, Texas
Occupation: Lawyer
Last election voted: Republican
In 10 words or fewer: Young attorney with a conservative and world view on politics
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"The broadcast seemed to be a reiteration of what Senator Obama has been saying. In that respect it didn't make any real difference to me because there was really nothing new. I think the commercial may have actually hurt Obama by showing a little more of his liberalism than some centrist voters would like to see.
Barack Obama's advantage in fund raising, and by extension his advertising, likely has had a material effect on the election.
Obama's ability to control his message and McCain's inability to counter point has been a real problem for McCain. I can see that even in Texas, where I have seen several Obama TV ads and almost none from McCain.
But I don't think that there should be a cap on fund raising, provided there are appropriate controls. To some extent, the ability to individually donate is an extension of the democratic process.
This will be a very close race. With Obama in the lead I think McCain will have to re-focus his message to be able to close the gap in the polls."
You can add your comments and questions on Jason's views using the form below:
Your comments:
You're right in the sense that it was a reiteration - ie nothing new and that Obama campaign took advantage of their financial situation.
However, I think they had to do what was necessary which was to 'advertise' their campaign to the vast populous, many of whom are undecided or uninformed.
Sankar, Perth, Australia
The BBC may edit your comments and not all emails will be published. Your comments may be published on any BBC media worldwide.
The readers' panel has been selected from as wide a cross-section of people as possible and may not be representative of wider US public opinion.
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