John Banville was shortlisted once before in 1989
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Sales of the Man Booker Prize-winning novel The Sea, by John Banville, have soared since the award was announced this week, it is reported.
Internet booksellers Amazon's sales had jumped 300% in a day after the 2005 award was revealed, the Times reported.
Waterstones bookshops saw a 60% rise over the same period, the paper said.
The Sea, which brought the Irish writer his first Booker win, is a poignant tale about grief, love and childhood.
Banville's book was chosen from a shortlist of six and has already earned the author £50,000 in prize money.
It beat favourite Julian Barnes, shortlisted for Arthur & George, and fellow nominees Zadie Smith, Ali Smith, Sebastian Barry and Kazuo Ishiguro.
Banville told the audience his success came as a "great surprise" to him.
It was the second time Banville, whose first book was published in 1970, had been nominated for the literary prize.
In 1989 his novel The Book of Evidence lost out to Ishiguro's The Remains of the Day.